Beginning in the 1970s, street vendors began offering crushed sugarcane juice in Hong Kong. A customer would pay a small fee and the sugarcane would be ground up in a large machine. The juice would be 100% natural. The popularity would eventually lead to bottled sugarcane beverages being sold across supermarkets like PARKnSHOP.
In Zanzibar, street vendors crush the sugar cane with small amounts of fresh ginger and lime. This concoction is more fresh than the commercially available sugarcane juices found in cans.
In Pakistan, people love the sugar cane juice. It is sold fresh by road side vendors only, as the juice starts to turn black very quickly because of oxidation. It is sold in glasses with or without ice. It is advised to hepatitis patients by doctors to drink as much of it as possible.
India grows large quantities of sugar cane and has a regular sugar industry, which is the major consumer of the cane. However, sugar cane juice is enjoyed all over the country. Vendors crush it by the road side and sell the juice. Small pieces of ginger and lemon are also crushed along with the sugar cane to add spice to the juice and feel refreshed. Some people prefer to chew the cane and suck the juice. During festive occasions the sales go up.